What does it take to be a social media manager?

I’m currently studying for a social media MA, which, certainly for many of us on the course, will hopefully lead to a job as a social media manager.  However, what does that actually mean in practice? Well, communication seems to be key, whether that is through social media platforms, with clients and stakeholders or with... Continue Reading →


Looking for fresh marketing ideas? Here are some social media sites you may not have considered…

Reddit Reddit may not be an obvious choice when it comes to marketing, but, in terms of reach, it has the potential to change your business, with 250 million monthly visitors.  Although the site can be seen purely as a social news site, with users who tend to be particularly internet savvy, and who will... Continue Reading →

Do you really know how your data is used?

I was watching a TED talk earlier: Jennifer Golbeck: Your social media "likes" expose more than you think .  Although a few years old now, it raised some really interesting questions – looking at Facebook as an example, there are “huge amounts of personal data posted”, meaning models can be built, using the information provided,... Continue Reading →

Researching for a social media strategy

So, as part of an assessment, I’m writing a social media strategy for a University library.  I’ve come up with an set of sections (based on previous reports I’ve written, together with some thoughts on what the client would actually like to know.  Thus far, I have: Introduction Overview of the sector (including how and... Continue Reading →

Facebook Insights

As part of the research for a review of Plymouth University Library’s social media presence, I’ve been analysing the content of their current social media output (I have been given permission to share the following).  Currently, the library has an active presence on Facebook and Twitter, so I decided to have a look at the... Continue Reading →

Using audio and video on social media

Words just don’t cut it anymore.  Don’t get me wrong, they’re still important, but audio-visual materials are what will be shared, commented on and liked.  Follow some basic rules, and you’ll have a great looking, engaging, follower friendly social media presence: Keep things short, concise and relevant – it’s pretty unlikely someone will sit through... Continue Reading →

Journeying into new realms…

As part of my MA in Social Media I’m required (unsurprisingly) to learn how to use lots of different social media platforms, analyse what works well (or doesn’t), and get up to speed with the latest innovations and possible future developments.  So, I decided to take the plunge and have a look at some of... Continue Reading →

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