Improving your position online: a case study on improving your client base

  I was chatting with a friend of mine, who is a self-employed counsellor, when he happened to mention he was struggling to get enough clients to keep going.  I asked him how his clients were finding him.  His answer, that it was mainly by word of mouth rather than online, piqued my interest, so... Continue Reading →


Consumer engagement on social networking sites – the influence of culture

I’ve recently read Stephan Dahl’s writing on engagement in the context of social media marketing and it got me thinking: to what extent is consumer engagement culturally dependent? Dahl writes about the influence of social norms on behaviour, as well as the importance of online communities, which are themselves socially motivated to a greater or... Continue Reading →

Enabler or dictator? Does social media tell us how to behave, or help us make our own choices?

Joss Hands, in his book @ is for activism has examined various theories of technology, veering from technological determinism to social constructionism (Hoofd, 2012), and positions himself somewhere between the two.  He has said subsequently that technology (and the internet specifically) creates constraints, but also possibilities (Hands, 2015).  These constraints are partly the nature of... Continue Reading →

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